I like to understand a brand before I start designing for it. For the past seven years I’ve worked in an advertising agency, in in-house marketing teams and with my own freelance clients, on everything from brand identities and websites to campaigns, packaging and an exhibition booth. I work closely with marketing and sales, so every project starts with a simple question: what does this design need to do?
neoshare
At neoshare, I led the design of a new website for a valuation business that used to be part of the group, working with internal teams and external developers from concept to launch. The LinkedIn content I design helped grow the page from 3,500 to 5,000 followers in six months. I also create materials for marketing and sales, coordinate print jobs while comparing suppliers on price and quality, and keep our design work organised in Jira.
Eightcap
At Eightcap, I worked with the marketing team to refresh the B2B brand and kept it consistent across projects. I created brand identities for white-label offerings and new products, worked on seasonal and annual campaigns across several channels, and designed the company’s booth for iFX Expo Dubai.
Ideas Lab
At Ideas Lab, I designed corporate materials for clients like Bulstrad Life and BNP Paribas Personal Finance, always within their brand guidelines. I came up with social media content and digital ad campaigns, gave email campaigns stronger visuals that lifted engagement, and created brand identities for new-business pitches, some of which won the account.